FBC had worked with a local art to create an illustration they wanted incorporated into the main visual aspect of the site. They also had worked with a local agency to develop an entirely new brand look and feel, messaging and product packaging. We leveraged some of that great photography as main points of interest within the site design.
We really wanted to do was put the products front and centre. To achieve this, we kept the design clean and minimal which served as a neutral base to really let the brand's unique and energetic palette shine.
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.