Acme Analytics came to us with an idea and an algorithm. Founded by two statisticians, they had an idea to build a product for amateur and professional sports organizations which would allow them to track both current and prospective player's off-field activity.
The algorithm would analyze text, photo and video content and deliver insights like reach, frequency and influence that would aid teams in making decisions around financial risks, competitive advantage, and culture fit.
They engaged us to help bring their vision to life. We started from scratch conceiving feature sets, functionalities and design. It was a massive undertaking from both a UX and UI standpoint. In addition to a product owner and lead design role, we were also deeply involved from a technical sales aspect as well.
Full case study coming soon.